Women and their health concerns loom large in public awareness these days. With the growing awareness that the sexes respond differently to traditional medicine comes an increased interest in natural health products for women--the group most often harmed by prescription drugs.
Because of that, women represent a lucrative opportunity for any marketer interested in natural health. A quick survey of online forums reveals some of the most popular health topics for women (listed here in alphabetic order). This list is by no means exhaustive:
Beauty
Birth control
Body image
Breast health and diseases
Cancer
Fitness
Heart health
Menopause
Menstruation
Mental health
Pregnancy and reproductive health
Sexual health
Weight control
Within this list are further breakdowns--by age (teen, young adult, middle age, postmenopause), ethnicity (to address the special health needs and concerns of different ethnic groups), education and income (because different socioeconomic groups respond differently to health-related messages), and so on.
The products and services a marketer can provide to fill these needs are virtually unlimited. Here's a short list to get you started:
--Dietary supplements
--Information products (e-books, print books, DVDs, educational courses, etc.)
--Beauty products
--Spa products
--Exercise clothing and equipment
Because of that, women represent a lucrative opportunity for any marketer interested in natural health. A quick survey of online forums reveals some of the most popular health topics for women (listed here in alphabetic order). This list is by no means exhaustive:
Beauty
Birth control
Body image
Breast health and diseases
Cancer
Fitness
Heart health
Menopause
Menstruation
Mental health
Pregnancy and reproductive health
Sexual health
Weight control
Within this list are further breakdowns--by age (teen, young adult, middle age, postmenopause), ethnicity (to address the special health needs and concerns of different ethnic groups), education and income (because different socioeconomic groups respond differently to health-related messages), and so on.
The products and services a marketer can provide to fill these needs are virtually unlimited. Here's a short list to get you started:
--Dietary supplements
--Information products (e-books, print books, DVDs, educational courses, etc.)
--Beauty products
--Spa products
--Exercise clothing and equipment